I would guess it will be new loges. Hannon once said that they make the most money there, more than in the stands. Adding more or upgrading existing would boost revenue needed to build the football program. Why would a press box be relevant? We need more money because the money games will soon go away. Have to think of it like a business. The question is do they have the sponsors to support more? I don't know, but that is what I would do with the money.