Neutral site games are big revenue. If we wish to be playing with the "big boys", then we need to act like it. I could be mistaken, but I believe that if we took that game and added it to our season package, we would have to pay WVU a portion of our season ticket revenues and associated sales (food, gifts, outside vendor coupons, etc.).
This is not to say that they should not advertise the schedule & maybe even offer some sort of special.