From an old media guide, here are the average attendance figures for the six seasons that Tressel took the team to the national championship game:
1991 11,619
1992 11,935
1993 10,717
1994 16,181
1997 14,721
1999 16,765
We all remember a few big crowds from the 90s, but they were not the norm. It took three consecutive appearances in the championship game to produce a huge bump in attendance.
In this age of ESPN+ HD streaming, we are actually doing okay. Beyond a few select programs, most FCS teams struggle at the gate. If you have ESPN streaming, you can see that for yourself on any Saturday afternoon.