Jim Tressel can be very persuasive. He could convince Fickel that YSU is a much better place to jump start his head coaching career than the MAC. Better facilities and more opportunity to succeed. Also, Fickel would have the comfort of knowing Tressel has his back.
Also Fickel may tired of always feeling Urban Meyer is going to bring in his own guy to run the defense. YSU football needs a big shot on the arm, let's face it the other names being mentioned don't do much for more. I think Brian Wright would be an awful hire, no personality from what I remember when he was here before. Also, his career nothing spectacular. We need a star, Fickel is a brand name from one of the top programs in the country.
Issues would be a huge pay cut, and one story I read is that his wife loves Columbus. But for some, power is more important than money.
Regardless, we need a 'wow factor'.