The absolute last thing that I want to do is get into a fight over a soft drink. But in numerous national surveys, people prefer Coke over Pepsi. Why is this important to us? Because in the last contract with Coke, the athletic department received a percentage every time somebody on campus fed a Coke machine. Unless the new deal with Pepsi is very lucrative, I fear that consumption on campus will decrease as will the share going back to athletics.
