Did anybody read the Gulas's article in the Vindicator "Marketing YSU is Love's Dream"?
He interviewed Rick Love, the YSU Sport Marketing director. In the entire article, here are some of the buzz words he used..."technological advancement", "maintenance of old sponsors while cultivating new sponsors", "sport facilities provide marketing and promotional opportunities..", "you cannot measure returns I. Sports marketing as it is more about relationships...."
Yet, there was not a single "evidence of success" case cited on what has been done to get more people (including students) into the seats (= sold the products).
iMO, If he is not focused on selling our products (tickets) to our customers, what does he market. You can begin to see why we are not bringing butts to the seat since it is evident that this is not the goal of the marketing department.
For example, the object of marketing department in General Motors has to be about selling more cars. If the marketing department in GM cannot help to sell cars, why do they even need a marketing department.
YSU marketing dept. main goal needs to focus on selling more tickets and make all the other stuffs secondary.
