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YSU Penguin Athletics => YSU Penguin Athletics => Topic started by: penguinpower on November 18, 2013, 09:51:55 PM

Title: Marketing is so Small Time in Y-town
Post by: penguinpower on November 18, 2013, 09:51:55 PM
Check this out:

https://www.youtube.com/watch?v=Lp-2KaLSRaY#t=207
Title: Re: Marketing is so Small Time in Y-town
Post by: penguinpower on November 18, 2013, 09:52:39 PM
Then compare it to this:

https://www.youtube.com/watch?v=9IPtIfnWMhI
Title: Re: Marketing is so Small Time in Y-town
Post by: ValleyTalk on November 18, 2013, 09:53:50 PM
Check this out:

https://www.youtube.com/watch?v=Lp-2KaLSRaY#t=207
I posted that in the other marketing thread... That gets people excited... We had a guy doing game recaps last year, but they stopped after our collapse mid season...

Nonetheless, that video is legiit!

Then compare it to this:

https://www.youtube.com/watch?v=9IPtIfnWMhI
:o
Title: Re: Marketing is so Small Time in Y-town
Post by: penguinpower on November 18, 2013, 09:56:28 PM
Check this out:

https://www.youtube.com/watch?v=Lp-2KaLSRaY#t=207
I posted that in the other marketing thread... That gets people excited... We had a guy doing game recaps last year, but they stopped after our collapse mid season...

Nonetheless, that video is legit.


We are hiring the same firm that does the terrible green team commercials.  The idiots don't understand that they should NOT under any circumstances target Y-town.  They need to target a national audience and that will make it more legit to the Y-town brain dead.
Title: Re: Marketing is so Small Time in Y-town
Post by: penguinpower on November 18, 2013, 09:58:12 PM
Something like this needs to be made every week.  It is relatively low cost and will cause interest and curiosity.
Title: Re: Marketing is so Small Time in Y-town
Post by: ValleyTalk on November 18, 2013, 10:03:37 PM
Something like this needs to be made every week.  It is relatively low cost and will cause interest and curiosity.
Why not email our athletics marketing department and run your ideas by them???

Curious what sort of response you will get.
Title: Re: Marketing is so Small Time in Y-town
Post by: penguinpower on November 18, 2013, 10:08:47 PM
Something like this needs to be made every week.  It is relatively low cost and will cause interest and curiosity.
Why not email our athletics marketing department and run your ideas by them???

Curious what sort of response you will get.


I will get this:

https://www.youtube.com/watch?v=K8E_zMLCRNg



Title: Re: Marketing is so Small Time in Y-town
Post by: ysuhoops24 on November 18, 2013, 10:50:05 PM
don't even get me started on the intro video on the new beeghly center scoreboard for the men's basketball games.
Title: Re: Marketing is so Small Time in Y-town
Post by: ysufan0505 on November 18, 2013, 10:51:02 PM
don't even get me started on the intro video on the new beeghly center scoreboard for the men's basketball games.

Is it bad??? Haven't made it to a game yet....
Title: Re: Marketing is so Small Time in Y-town
Post by: ysuhoops24 on November 18, 2013, 11:01:26 PM
it was fairly disappointing. 
Title: Re: Marketing is so Small Time in Y-town
Post by: ysufan0505 on November 18, 2013, 11:24:44 PM
it was fairly disappointing.

Of course... Ugh
Title: Re: Marketing is so Small Time in Y-town
Post by: ValleyTalk on November 19, 2013, 07:21:54 AM
I didn't see it. Heard it was long and had terrible music....

Why
Title: Re: Marketing is so Small Time in Y-town
Post by: lakesbison on November 19, 2013, 09:05:41 AM
We rag on fargo marketing.....but we've come along ways plus espn gameday really helped.

But being in youngstown friday, at 4 different bars.  Saw 1 person in ysu apparel, not 1 bartender or bar had YSU swag up on walls etc.   Plenty osu garbage.

Your marketing team needs to hand out some free stuff.
Title: Re: Marketing is so Small Time in Y-town
Post by: SoupCity on November 19, 2013, 09:18:48 AM
We rag on fargo marketing.....but we've come along ways plus espn gameday really helped.

But being in youngstown friday, at 4 different bars.  Saw 1 person in ysu apparel, not 1 bartender or bar had YSU swag up on walls etc.   Plenty osu garbage.

Your marketing team needs to hand out some free stuff.

We're a finicky bunch Lakes.  OSU will always be first in YTown.  YSU would need a nice run (similar to what you guys have done and maybe not even the NCs to go with it) in order for fan support to rise.  We were really spoiled in the 90s and it hasn't been close to that since.  Hell our 2 Catholic schools draw better than YSU does. 

btw....nice to meet ya on Saturday.
Title: Re: Marketing is so Small Time in Y-town
Post by: Penguin Nation on November 19, 2013, 10:32:35 AM
I cringed during the NDSU first video.  You cannot compare the struggles of Nelson Madela to a football game.  I found it horribly inappropriate.  Quote Johnny Unitas or something related, but not Mandela.  The second NDSU video was excellent.  From a strictly presentation standpoint (ignoring content), both of the NDSU videos were outstanding....and made the YSU video look amateurish.  Again, this falls under the purview of the AD.  Maybe a "Fire Strollo" thread should be started listing these examples of ineptitude.
Title: Re: Marketing is so Small Time in Y-town
Post by: HLecter on November 19, 2013, 10:41:54 AM
We rag on fargo marketing.....but we've come along ways plus espn gameday really helped.

But being in youngstown friday, at 4 different bars.  Saw 1 person in ysu apparel, not 1 bartender or bar had YSU swag up on walls etc.   Plenty osu garbage.

Your marketing team needs to hand out some free stuff.

To just say OSU would always be first is bs.   WVU was pretty damn good while Marshall was on top of the 1AA world with their run...............................Huntington and it's citizens were HERD NUTZ regardless.

I agree with my boy Lakes ,,,,,,,,,,  Bars love to get free stuff,,,,banners, lighted signs etc,,,,,,I would like to see a bar do a thing on Friday before games where anyone wearing YSU gear would get some kind of a deal on drinks.
I would actually LOVE to see a bar go TOTALLY YSU.  Now, you don't think that would grab some of us to patronize that joint?
Title: Re: Marketing is so Small Time in Y-town
Post by: ValleyTalk on November 19, 2013, 05:49:52 PM
Hell our 2 Catholic schools draw better than YSU does.

That could not be further than the truth. I went to every Ursuline game this year and a handful of Mooney games. The only game those high schools had more than YSU was the homecoming monsoon vs. WIU.
Title: Re: Marketing is so Small Time in Y-town
Post by: peteonastick on November 19, 2013, 08:07:38 PM
Agree completely with Lakes...YSU should be over running the bars and restaurants in the Tri-County Area.  How many of you have been to the radio show on Thursday nights in a room that is no bigger than an outhouse at O'Charley's?  I think the room may hold 24 people....complete joke...that should be a major restaurant or take all of O'Charley and everyone working should be dressed in YSU uniforms, signs hanging everywhere, promoted specials, etc...or just cancel the thing...because it is an embarrassment.  As I posted before about the marketing of this program...it stinks...they think free tickets is the answer...

GO GUINS
Title: Re: Marketing is so Small Time in Y-town
Post by: GoGuins on November 19, 2013, 10:35:33 PM
We rag on fargo marketing.....but we've come along ways plus espn gameday really helped.

But being in youngstown friday, at 4 different bars.  Saw 1 person in ysu apparel, not 1 bartender or bar had YSU swag up on walls etc.   Plenty osu garbage.

Your marketing team needs to hand out some free stuff.

osu garbage, you got that right
Title: Re: Marketing is so Small Time in Y-town
Post by: JP21 on November 19, 2013, 11:19:36 PM
Yah it's completely miserable. I went to the Petri Club on the southside a few weeks ago when we played South Dakota.  The bartender refused to put the game on the big screen because Ohio State was beating Purdue 49 to 0 and he couldn't change it. Then when the Notre Dame game came on they completely turned the sound off for the Notre Dame game. Lets just say I got up and walked out at halftime it's embarrassing. Why people in this town are obsesessed with Notre Dame I will never understand.

Title: Re: Marketing is so Small Time in Y-town
Post by: ValleyTalk on November 19, 2013, 11:48:31 PM
Yah it's completely miserable. I went to the Petri Club on the southside a few weeks ago when we played South Dakota.  The bartender refused to put the game on the big screen because Ohio State was beating Purdue 49 to 0 and he couldn't change it. Then when the Notre Dame game came on they completely turned the sound off for the Notre Dame game. Lets just say I got up and walked out at halftime it's embarrassing. Why people in this town are obsesessed with Notre Dame I will never understand.
If you're raised Catholic, you should understand. I know plenty of Catholics locally that despise ND, but that is not necessarily the case nationwide.

The Mahoning Valley is heavily Catholic, thus you would expect a lot of ND fans... Now down in the Bible Belt, not nearly as many.
Title: Re: Marketing is so Small Time in Y-town
Post by: penguinpower on November 20, 2013, 06:06:57 AM
Yah it's completely miserable. I went to the Petri Club on the southside a few weeks ago when we played South Dakota.  The bartender refused to put the game on the big screen because Ohio State was beating Purdue 49 to 0 and he couldn't change it. Then when the Notre Dame game came on they completely turned the sound off for the Notre Dame game. Lets just say I got up and walked out at halftime it's embarrassing. Why people in this town are obsesessed with Notre Dame I will never understand.
If you're raised Catholic, you should understand. I know plenty of Catholics locally that despise ND, but that is not necessarily the case nationwide.

The Mahoning Valley is heavily Catholic, thus you would expect a lot of ND fans... Now down in the Bible Belt, not nearly as many.

I am Catholic and now do not support Notre Dame in football or academically because of the honorary PhD that was given to the bafoon in the highest office. That was the last straw. He represents everything a practicing Catholic is against, and the University honored him. Nope- not going to support that.  Grandmother was 100% Irish therefore my father's family watched them on Saturday (including my father). I lost all support for them because of that. You had bishops from all over asking why this happened, and many of them said they couldn't stop it. Notre dame is a wolf in sheep's clothing.  They claim to be a cathiloc institutioin but no longer are.  Now I hope they lose every game.

I like my Penguins even with our inept marketing department. 
Title: Re: Marketing is so Small Time in Y-town
Post by: ValleyTalk on November 20, 2013, 07:12:02 AM
Yah it's completely miserable. I went to the Petri Club on the southside a few weeks ago when we played South Dakota.  The bartender refused to put the game on the big screen because Ohio State was beating Purdue 49 to 0 and he couldn't change it. Then when the Notre Dame game came on they completely turned the sound off for the Notre Dame game. Lets just say I got up and walked out at halftime it's embarrassing. Why people in this town are obsesessed with Notre Dame I will never understand.
If you're raised Catholic, you should understand. I know plenty of Catholics locally that despise ND, but that is not necessarily the case nationwide.

The Mahoning Valley is heavily Catholic, thus you would expect a lot of ND fans... Now down in the Bible Belt, not nearly as many.

I am Catholic and now do not support Notre Dame in football or academically because of the honorary PhD that was given to the bafoon in the highest office. That was the last straw. He represents everything a practicing Catholic is against, and the University honored him. Nope- not going to support that.  Grandmother was 100% therefore  my father's family watched them on Saturday (including my father). I lost all support for them because of that. You had bishops from all over asking why this happened, and many of them said they couldn't stop it. Notre dame is a wolf in sheep's clothing.  They claim to be a cathiloc institutioin but no longer are. Now I hope they lose every game.

I like my Penguins even with our inept marketing department.
That pissed me off like crazy too... Cannot wait until the chosen one departs with his approval ratings near W levels due to this debacle of a health care law.

But YSU is my team before ND!
Title: Re: Marketing is so Small Time in Y-town
Post by: JP21 on November 20, 2013, 03:33:28 PM
Yah I am aware of the strong Catholic community in the valley. I also am Catholic, I just don't think that Notre Dame should be put on in a bar over Youngstown State in Youngstown, to me that is garbage.
Title: Re: Marketing is so Small Time in Y-town
Post by: ScarletRook on November 20, 2013, 05:54:56 PM
Quote
Saw 1 person in ysu apparel, not 1 bartender or bar had YSU swag up on walls etc.

Quote
just don't think that Notre Dame should be put on in a bar over Youngstown State in Youngstown

3 questions:  How many YSU fans patronize area bars and wear their YSU apparel?
                      If a bar had YSU ''swag" on the walls and bartenders wearing YSU shirts, would they still have 
                      some other college game on the screen?
                      What bars / area would you target if you could?
Title: Re: Marketing is so Small Time in Y-town
Post by: ScarletRook on November 20, 2013, 05:59:12 PM
The university fails not only in promoting their sports teams, they do VERY little to market themselves outside of the immediate area.  I see adds for Kent, Akron, BG, Cleveland State and even Marshall most all year.  I have NEVER seen a commercial  or billboard for YSU.

as an aside:  if Cleveland gets their new jumbotrons - could we get their old one to replace what is now in the stadium?

Title: Re: Marketing is so Small Time in Y-town
Post by: ysufan0505 on November 20, 2013, 06:01:59 PM
The university fails not only in promoting their sports teams, they do VERY little to market themselves outside of the immediate area.  I see adds for Kent, Akron, BG, Cleveland State and even Marshall most all year.  I have NEVER seen a commercial  or billboard for YSU.

as an aside:  if Cleveland gets their new jumbotrons - could we get their old one to replace what is now in the stadium?

Lol good idea on the scoreboards. Ysu won't fork over the cash!!!
Title: Re: Marketing is so Small Time in Y-town
Post by: lakesbison on November 22, 2013, 10:40:30 AM
Cool that you guys heard me out...

Im just saying, we had a group of 8 last friday in youngstown...
hit  pourhouse, magic hat, odonnel's, V2 and some other dive across street.

saw zero YSU swag, 1 person came up to us at odonnel's (asked who lakes bison is.... they all laughed and pointed at me)

You guys have a great program, your tailgate lot seemed fun....time for the       zombies in youngstown to wake up!