First off, the reason high school games are well attended (for the most part) is because they double as junior high and high school social events. The kids got nothing else to do on a friday night but go out to their school's game, do the whole look-how-many-friends-I'm-sitting-with-cus-I'm-cool thing, and oh btw mommy and daddy come along cus I can't drive yet. A majority of them don't even watch the game and typically end up wandering from one side of the stadium to the other... AKA there is no real correlation between YSU football and HS football when it come to the quality of the product. It's just the nature of the beast.
As for the reasons the attendance sucks, there's just a general sense of I DO NOT CARE. The university doesn't care because I've seen marginal D3 schools with better publicizing and marketing. I've dealt with YSU's marketing department in the past (and I've done a fair share of marketing myself) and I have no idea what those guys do all day outside of sit in a chair, walk across the street to McD's for lunch break and then come back only to sit in that same chair until its time to make the commute home. OUR... MARKETING... SUCKS. Period. I mean, we can barely fill the student section?! Really?! A school of 15,000 and you can't even fill a section that probably holds 200? I don't care if it's a "commuter school"... I'm sorry but at that point you don't deserve your job.
Why don't they reach out to youth programs, church groups, sports programs, and school teams? The only time I was part of a YSU football event where a youth team was involved was when WE initiated. Had to call them up and request and they were like, "oh... yeah... that's a good idea. Let's do it." Heck, I should have asked for commission on that sale. Also, what do they do on campus to promote the team? From everything I've heard, absolutely nothing.
Either way, RESULTS are RESULTS. You suck, you get fired. End of story. So YSU better figure out what the heck's going on or start creating a new position for marketing or something because today was EMBARRASSING.
Finally, while I do think that winning/postseason appearances are certainly big when it comes to attendance, I don't think it's the cause of just how BAD it's gotten here. Look at teams like Liberty University (AKA 1st Prize for Being Consistently Mediocre) has the 11th highest average attendance in FCS. Add teams like Tennessee State (another frequent bubble team) who is #10 on that list and I think it's hard to blame all the attendance woes on the lack of postseason success.
I just hope they figure this crap out soon because I hate feeling like a lunatic yelling in an empty stadium every Saturday.