YSU Penguin Athletics > YSU Penguin Athletics
Ticket Sales/Attendance
penguinpower:
--- Quote from: seanbryan3 on September 23, 2014, 03:04:15 PM ---Really would be great to see a nice size crowd for the Western Illinois game at home under the lights. If the Guins take care of business in Missouri, should see a nice turn up in the stands against Western Ill.
--- End quote ---
I'm coming up from Georgia to go to this game.
ValleyTalk:
--- Quote from: NatChamps93949597 on September 23, 2014, 02:13:09 PM ---Long time lurker, first time poster here. I am a part time faculty member at YSU in the school of business. Here's my two cents.
If you all want marketing to change, I recommend you contacting this person. http://ysusports.com/information/directory/bios/brown-john
I contacted him last year regarding some basketball marketing ideas I had. Long story short, marketing for bball games got better. He and I do lunch every few months and I share with him suggestions that my section and I come up with to make the games more exciting.
--- End quote ---
I agree with what you said of Mr. Brown. He would be more than willing to entertain any and all ideas thrown out there on this message board. He wants to make the overall experience better.
Happy to see him join the team.
penguinpower:
Where the hell is YSUGO? He has some great ideas
Observer:
Too much nostalgia here. The 70's, 80's and 90's existed in a time when you could watch 3 games on Tv throughout the day, two on Sundays, one on Monday. Now EVERY game can be seen, all day Saturday and Sunday. This allows is for people to get their football fix without leaving the comfort of their home, not pay money to be in the elements watching 2nd tier football. Now I realize that's a sore subject as some think the MVC is the "SEC of FCS football". To many that's like winning the Superlotto and getting a check for 5 bucks. I'm not saying that an FCS championship is worth 5 bucks, but the majority of causal fans out there think just that.
What sells a football game? Name recognition? There is some, but football isn't the first thing that comes to peoples minds when the city of Youngstown is spoken about. Opposition recognition? very little, 90's Championships? nobody really cares anymore. Your not gonna put butts in the seats by marching out 20 year old flags. A flyover wont rattle anybody's windows enough to bring them out from watching Fla. vs Alabama on a 55 inch screen in HD drinking cheaply. NDSU might win FCS championships hand over fist but ask the majority of fans of college football who they are the majority won't know. Case in point, how many people know about Mount Union's dominance in division 3? Not alot. Alot of regional people don't know about them.
The remedy isn't marketing or nostalgic marches, and it isn't Tressel. The answer is winning. You win, you spend more money and you win some more. Then when the time is right like it was in the 90's, you move up! Then you spend more money then you win some more, then you move up to a bigger conference. One that competes for bowl games and national championships. Now you have name recognition, now you have Opposition Recognition, you have nationally recognizable players, you have something to advertise besides 20 year old flags. The remedy is not being satisfied with the 5 dollar check. If this is not something an institution is not prepared to do. Then that team will be hovering in mediocrity.
penguinpower:
--- Quote from: NatChamps93949597 on September 23, 2014, 02:13:09 PM ---Long time lurker, first time poster here. I am a part time faculty member at YSU in the school of business. Here's my two cents.
If you all want marketing to change, I recommend you contacting this person. http://ysusports.com/information/directory/bios/brown-john
I contacted him last year regarding some basketball marketing ideas I had. Long story short, marketing for bball games got better. He and I do lunch every few months and I share with him suggestions that my section and I come up with to make the games more exciting.
--- End quote ---
If you have his ear show him this:
1. https://www.youtube.com/watch?v=HjMR8QJJ8-k
2. https://www.youtube.com/watch?v=xnOb4Fu-HHk
3. https://www.youtube.com/watch?v=pSEyXq9XVLI
4. https://www.youtube.com/watch?v=BmzLF6r1UTI
If you don't show him those at least show him this one: https://www.youtube.com/watch?v=1xjqKMrAYbw
We are waaaaaay behind the time in terms of how we project ourselves in the current age of media. We recruit nationally and we can be seen nationally every week but all of the media is cheap local and substandard. Recruits can only see what we have available and you never know who it is going to reach. We need to advertise our facilities on video clips. We need to show everything in high definition. Compare anyone of those to this:
https://www.youtube.com/watch?v=9IPtIfnWMhI
There is no comparison. We need to make videos of our success and share them via social media. It really gets out there. It will be shared everywhere.
Also I would like to point out the subliminal messages in NDSU's season ticket commercial. They talk about how important the fans are. We don't mention it in our video. Fire stretch internet it is substandard. Somebody needs to take control of this over there. The local agencies are horrible at advertising. I could do better with a hand held video camera. We don't even broadcast in HD.
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