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Eastern Michigan University budget woes prompt cutting of 4 sports programs

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IAA Fan:
I know that this is probably not the thread, but YSU can look at OSU for many things that they do right. I mean we have 12k students and a student section that holds about 3,600 for football. 5k max (take into account the visitors and bands area). Are your children sent tickets/ticket vouchers after they register for Fall? Why not? Is there a coupon on the back of this voucher that is worth far more than the price of the ticket? (I.e.:\ student meals and/or a free t-shirt from the book store? How about 20% off of all items (including text books and on-line/special orders)? My gosh, students would be roaming the stands and tailgate lots (at least they would see the last few minutes of each game). How about a free month's rent raffle on campus housing? Penn Sate has "attendance wars". each section is measured by % of capacity in attendance and the winning sections' ticket stubs are good for free beer(drink), hot dog and popped-corn. Do we have a kid's section inside the stadium and sell kid's meals?

Is a YSU football game still the best place to be on a fall Saturday? Buckeye fans tailgate (in Columbus) during away games and the game is broadcast. I am sorry but this is the retail capitol of America (seriously can you believe how many retail establishments are in Ytown for the city's size)? Why are not every one of these sponsoring (at least in part) events associated with YSU? Why is my Penguin Club card not worth 10%-20% discount items in any one of hundreds of retail establishments? A membership to the YSU athletic center? Or maybe $500 off of a car? I work for an automotive software company and I work with 31-brands of cars sold in the US. There are 37 total. You can get car show pricing on cars all season long during football and during March for basketball. The dealer only has to show an NCAA DI college is in their market. My daughter gets email for these discounts all the time & I do not. What is the difference? She graduated from Ohio State. This is work, but it is out there if someone cares to take advantage of it. I am talking specifically about GM here; All of the brands have something similar. YSU does a very good job with what they do, but when your volume is small. you have to create more opportunities. Again we need to win games first.

Although if YSU discovers this, our ticket prices will skyrocket ...  8)

ytownchief22:
YSU athletic marketing is awful.

go guins:

--- Quote from: ytownchief22 on April 08, 2018, 01:08:21 PM ---YSU athletic marketing is awful.

--- End quote ---
Frankly I wish it were awful instead of non-existent.  Awful would be an improvement!  Strollo thinks that marketing raises expectations and he is afraid he can't deliver, "so whatever you do, don't sell the program."
When you look up "loser" in the dictionary, you may see a picture of Ron!

go guins:

--- Quote from: Penguin Nick on April 05, 2018, 07:38:26 PM ---Akron recently built a 30,000 seat state of the art football stadium, therefore, they aren't dropping football.

--- End quote ---
Akron recently built a 30,000 seat state of the art football soccer stadium,

IAA Fan:
As usual, you are both being unfair and lack knowledge. YSU is in a financial position where they can only fund items that have demonstrated success, so monies for "experimental" marketing do not exist. It is unfortunate because that is how you achieve growth. However, Strollo cannot afford to try something for the next 4 or 5 years just to drop it for a lack of success. Penguin Club or loge revenue is the bulk of the revenue and this is where payroll dollars need to be spent. It is a catch-22 that many businesses find themselves in. I would like to see a person in the department that has the job of maximizing "existing" opportunities provided by the university/community, the conferences and the NCAA. In short, maximize the free and cheap opportunities. Here is an example in my business:

A car dealer is allowed to use funds for marketing. A GM dealership has corporate-backed matching dollars. For any of you that work in a GM dealership, this is your "spend", matched with your iMR dollars (Cadillac Pinnacle has the same). There is also a program with dollars earmarked for dealership signage and other "brick and mortar" improvements. There is also an NCAA program to promote DI college football. The smart marketer could get the NCAA funds to help cover the initial cost of a sign (to go in Stambaugh, Beeghly, or the tailgate lots), then matching dollars for the dealer would allow for even more revenue share. In short the NCAA and GM would fund the vast majority of the sign and the dealer claims the entire sign as a collegiate donation for tax purposes. I do the same thing for my company, only we do it for software. For example space on one of our websites, or maybe a direct marketing campaign. The key is having someone with enough ability to seek out these programs and get out into the community and "market".

Again this is very experimental, but there should be someone whose job it is to maximize low-cost opportunities within existing marketing venues. This person should live at OSU for the first year and get  some real-life experience and then transfer what he has learned to YSU.

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