YSU Penguin Athletics > YSU Penguin Athletics
NO SPRING GAME FRIDAY
penguinpower:
--- Quote from: go guins on April 24, 2017, 09:19:08 AM ---I don't argue the population is declining. What I am saying is this: If you give up and say "the population isn't what it used to be" and that is the reason for not doing anything, then that meets my definition of a "loser". IF however, you say, “there are 233,000 people in the Mahoning Valley, that is enough to support all the athletic programs at YSU IF I can get them motivated and involved, so how do I do that?” Then you have a chance. We look like and act like losers turning down the Frisco tickets, fumbling the ball on the spring game not promoting MBB, etc. Remember 233K is more than TWICE the population of Green Bay Wisconsin and the support and NFL franchise! I stand by my Shawshank Redemption quote, "get busy living or get busy dying."
--- End quote ---
Go here and look up the demographics for the region.
https://segmentationsolutions.nielsen.com/mybestsegments/
This is used in marketing research. This is what I am talking about. Plug in any zip in the Youngstown area. Look at the data. I am not trying to be a downer, just stating the facts.
For example, in Boardman (which likely has the largest population in Mahoning County outside of Youngstown proper) greater than 70% of the people make less than $50k and only about 50% of those people are less than 44 years of age. The majority is >65 years old. People that can afford to go to games need a salary >$70k to have some level of disposable income and are likely younger than 65. Therefore only I'm saying that optimistically 33% of the entire population of Boardman could afford to go to a game >$75k per year. As of 2010 the population was 35,376. However, 37% of the population is >55 years old. Assuming you could only get 10% of those people to every game........not counting the fact that the region has lost 6% of the population every year. The total number of people in the 20-55 range is 41% of the population. Add in another 10% for the older folks and you have a a total of 5,953 people that could go to the game. Multiple assumptions here such as only 20 year olds and older can earn >$55k and that most of the older folks earn the most money etc. That 5953 is if you got 100% that can afford to go to the game. Lets assume that roughly 60% that can go are not interested in going to a game or have other commitments at any given time......( either don't like football, are like many females that I know who would rather watch on TV or not at all etc (not picking on females just using an example) now you are at 2,141 people that can represent Boardman on a good weekend.
There were 95,740 people living in Youngstown in 1990. In 2014 the population was 65,062. That is a 32.0% decrease. The population in Boardman was 38,956 in 1990 and was at 35,376 as mentioned above. That is a decrease of 9.2% in population.
In 1990 Mahoning County had a population of 265,095. In 2014 the population was 233,204. That is a decrease of only 12%, however, the financial demographics have changed. Median income in the 2010 census was $40,123 with 16% below the poverty line. the 2000 census indicates that the median income was 35,248 but only 12.5% were below the poverty line.
I will stop. It is sobering and horrible.
I am fortunate that I could take all willing family members to the NC game, but after this exercise I better understand why so many people showed support at the Covelli Center. We need need good paying jobs in a bad way.
go guins:
I an not disputing any of the facts. I AM saying there is enough disposable income and enough people in the valley to support all the YSU programs IF there is an effort made to develop that support. OBVIOUSLY the most important way to grow support is to win, but look at the effort Coach Calhoun is making already to attract support to the MBB program. Open practice, being public, working to get people out. Do you think attendance will be up at the 1st game this season? It will be the 1st game so the record will be 0-0. Will that grown in attendance be improved demographics, or imporoved marketing of the program?
Wick250:
Consider this example. In the early years, the Covelli Center failed miserably as the city relied upon national companies for booking and promotion. These businesses did not understand the community and had no interest in the center beyond collecting their (very high) fees. Then the city turned to a local promoter, Eric Ryan, who understood the Mahoning Valley and booked and marketed accordingly. As a result, in recent years, the Covelli Center has turned a profit and emerged as a valuable community asset.
University athletic marketing is abysmal. No sensible or informed person could question that statement. Instead of staying with the failed in-house system, why not outsource ticket sales and promotion to professionals whose compensation would be based upon the results that they achieve. We are our own worst enemy by clinging to policies and personnel that are obviously ineffective.
go guins:
--- Quote from: Wick250 on May 01, 2017, 01:54:09 PM ---Consider this example. In the early years, the Covelli Center failed miserably as the city relied upon national companies for booking and promotion. These businesses did not understand the community and had no interest in the center beyond collecting their (very high) fees. Then the city turned to a local promoter, Eric Ryan, who understood the Mahoning Valley and booked and marketed accordingly. As a result, in recent years, the Covelli Center has turned a profit and emerged as a valuable community asset.
University athletic marketing is abysmal. No sensible or informed person could question that statement. Instead of staying with the failed in-house system, why not outsource ticket sales and promotion to professionals whose compensation would be based upon the results that they achieve. We are our own worst enemy by clinging to policies and personnel that are obviously ineffective.
--- End quote ---
Excellent example Actually Warren's Packard Music Hall had a recent similar experience and turned it over to the same guy from Covelli and has had similar results. There is enough disposable income for a properly marketed.
Double ET:
--- Quote from: go guins on May 01, 2017, 02:25:26 PM ---
--- Quote from: Wick250 on May 01, 2017, 01:54:09 PM ---Consider this example. In the early years, the Covelli Center failed miserably as the city relied upon national companies for booking and promotion. These businesses did not understand the community and had no interest in the center beyond collecting their (very high) fees. Then the city turned to a local promoter, Eric Ryan, who understood the Mahoning Valley and booked and marketed accordingly. As a result, in recent years, the Covelli Center has turned a profit and emerged as a valuable community asset.
University athletic marketing is abysmal. No sensible or informed person could question that statement. Instead of staying with the failed in-house system, why not outsource ticket sales and promotion to professionals whose compensation would be based upon the results that they achieve. We are our own worst enemy by clinging to policies and personnel that are obviously ineffective.
--- End quote ---
Excellent example Actually Warren's Packard Music Hall had a recent similar experience and turned it over to the same guy from Covelli and has had similar results. There is enough disposable income for a properly marketed.
--- End quote ---
May be YSU sport marketing department should give this guy a call.
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