1. People need to be shamed
If you resort to promoting your product by shaming your market, then your product must really suck.
IDK that this is a priority to the University. As mentioned already, maybe they are content with loge and ad revenue. Even this could be maximized further. Construction will begin on the East stands soon. Seating that is enclosed/partially enclosed could be created and sold for a higher rate. This could take all forms from simple protection from the elements to larger seats with dedicated restrooms and concessions...much like a club level, but without the tables, couches, and roominess of a loge.
The obvious: 1) Win. Winners win. 2) scheduling teams that fans care about. IMO, an away MAC game would increase home attendance. It would create buzz and minimize the notion that YSU is sub-MAC. 3) Involve the students.
It can't just be about FB anymore. You need the soft fan who just wants to have fun on a Saturday, or the spouse who'd rather be shopping. You may convert them into fans. It's about the experience, feelz, and thrills. You've got to be the best show in town. If its about sitting in the rain watching a team from the Dakotas than forget it. You need to go big. I suggested a jumbo screen for the tOSU/MI game. Call it the "Biggest Ohio FB tailgate party". Have notable tOSU alumni there..I suspect JT knows a few. Have bands perform. Have a MSB reunion concert before the game. Get local celebrities to talk at halftime. Make the team entrance more grand. Raffles. Prizes. My wife and I own a biz and we are approached weekly to exchange services to be raffled in exchange for advertising. It's a win-win for all involved. As Wick wisely notes, all jobs should have incentive pay. Any employer that doesn't offer incentive pay deserves poor employee performance.
On social media this morning...days after the game, I still read posts admonishing the local citizenry for not purchasing a product. It's mental sloth, and frankly, it's going to piss ppl off and drive them away. Stop feeling entitled to other ppl's time and money. F'in earn it.