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Thoughts on Ways to Engage Students and Fanbase?

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The YO Show:
So I was wondering if you guys have any thoughts to ideas that the university might be able to employ encourage students (and the greater fanbase) to attend athletic events? I know, the proverbial show better results on field, but I am honestly asking for ideas beyond that?

penguinpower:
Text a hype video to their phones for a week including the start time of the game and send two links: a link to a GPS based map system that has the stadium address preloaded or a link to Uber Black on how to get there.  Tailgating will be out if the question as they would text each other to communicate anyway.

ysufan0505:
$1 Beers with a valid student ID ;)

Penguin Nation:
Need creativity...not necessarily $.  A few ideas, fireworks, concert at tailgate lot, bonfire, prizes for being there, prizes for games, free food...promote it well with hype vids and posters.

ysufan0505:
Find an actual marketing department?

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